According to reports, these two jelly not contain sorbic acid (preservative), never sugar refined the concept of health, new packaging, stylish way of eating so that consumers feel that in addition to adhering Want jelly "Jelly is no longerchildren's enjoyment, "the pursuit of fashion for young people and workers.

According to market research found that consumers in the domestic jelly food, more than 60% of young people below the age of 14. Relevant experts believe that the current children's food safety standards and regulations the starting point is relatively low and obsolete. Scattered fragmentation, in many ways, even a blank, resulting in the safety of children's food market is difficult to be guaranteed. For example, some jelly products due to backward technology, preservatives add a large amount of large more than the national standards, many parents talk about "preservative" pale. Want Want Group conform to continuously improve the quality of life of consumers pay attention to health needs, developing new formulations, the use of new manufacturing processes to produce tea jelly, frozen coffee, do not add preservatives and saccharin. Products on the market since, sales improved significantly, showing no preservatives jelly optimistic about the market prospects in China.